About us
I was born in Vienna, Austria in 1956. Since childhood I drew all the time. Horses, airplanes and cars - later cartoons. Ironically, that is why I became a watch designer. A series of cartoons about time lead to the first watch collection, “WatchMe” by ABrodmann, was launched by Piranha Marketing in 1985 while I lived in Munich. I dropped my successful free lance cartoonist career and fully immersed myself in the international watch and fashion industry. From then on I relentlessly created signature watches and collections for numerous brands, licensees and a select private label clientele.
Most recently I had the pleasure to translate the iconic Vienna City Cube Clock into a wrist watch. In collaboration with Lichterloh Gallery and Christof Stein we produced a limited and numbered edition of 1907 wrist watches to mark the year when Central European Time (GMT) was brought to Vienna in 1907 by the Emperor Franz-Joseph with the help of Ing. Emil Schauer a foremost electrical engineer.
Synchronized time was displayed across the Metropole of two million citizens on 78 posts ever since.
See other watch works by Fredi Brodmann on BENRUS.com, 40NINE.com, torpedo-uhren.de and pierrejunot.com.
NORMALZEIT watches are also available at Wempe NY and Neue Galerie NY.
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In the heart of Vienna in 1907, a revolutionary approach to timekeeping was inaugurated by Emperor Franz-Joseph with the installation of the iconic Normalzeit cube clocks on electrical light poles. This network of synchronized public clocks not only standardized time across the city but also became a symbol of punctuality, innovation, and communal harmony. Fast forward to 2015, Normalzeit Watches honored this legacy by crafting a limited edition series of wristwatches, embodying the spirit and precision of the original cube clocks. Each timepiece is a testament to nearly a century of progress, blending historical significance with modern design and craftsmanship. These wristwatches do not merely tell time; they narrate the story of Vienna's commitment to innovation, paying homage to a timekeeping revolution that has withstood the test of time.